20 Awesome Examples of
Social Media Marketing
20 Awesome Examples of Social Media Marketing
The rise of social media as a marketing tool is unavoidable for every organization that intends to connect with its audience, enhance its brand or convert users. Be you a college student ready to try your abilities or a proprietor searching for ways to attract more customers, these 20 instances show conclusively the potential use of social media in marketing even for the most impatient people.
This blog would discuss the clever means in which different brands have employed creativity and data as well as strategies on Instagram, Facebook and Twitter, LinkedIn among other platforms. Let’s look at these illustrations in detail, you just might get the right ideas for your next major campaign!
1. Nike’s Proficiency in Utilizing Instagram Stories
Inevitably, Nike’s target audience comprises the young, active, and always on the move categories, hence their creativity in successfully exploiting Instagram Stories to display a barrage of real-time images and video footages of events, activities, and user content on a daily basis.
2. Starbucks’ Language in Seasonal Campaigns
Starbucks captivates millions of customers at every festive season with its range of combination and signature beverages and entails very amazing social media campaigns. Mainly their famous RedCup Contest allows for the creation of art using their coffee cups that promotes the contest hence more customer loyalty.
3. Spotify Wrapped
Each year Spotify concludes the year with a unique campaign known as ‘Wrapped’ where users are displayed their yearly musical listening habits. While it forms part of the more interactive aspect of the platform urging and even rewarding users to share their listening times, it also serves the purpose of enhancing the allegiance of the users to the platform
Glossier created the beauty empire by directly interacting with its consumers using social networks. They also request opinions and utilize the users’ images, which consequently builds a brand that its consumers effortlessly identify with.
5. Wendy’s Twitter Draus
Wendy’s has been known for blatantly and comically belt out insults to the celebrities, mostly cartoon characters and fictional celebrities. This strategy not only entertains the audience but also turns heads and makes them go viral in a manner that sensitizes the audience on that brand.
6. Airbnb’s Visual Narrative on Instagram
For Airbnb it is not only about offering users bed and breakfast facilities, but they go the extra mile to offer the most interesting homes and experiences. Most of its Instagram posts include great images and captivating tales of travels, which invite them to the adventure and way of life the brand promotes.
7. Apple’s Shot on iPhone Campaign
Apple’s Shoton iPhone allows users to exhibit how good they can take photographs with an iPhone. This user-generated content campaign has been very effective making normal customers champions of the brand.
8. Customized Coke Bottles by Coca-Cola
Coca-Cola’s advertising strategy “Share a Coke” enabled the consumers to move around in search of cartons or bottles that bore their names. Not surprisingly, many branched out and uploaded their own personalized Cokes as ShareaCoke became a worldwide phenomenon.
9. ASOS Insiders
ASOS employs influencers called ‘ASOS Insiders’ who showcase their styled looks using ASOS merchandise on Instagram. This approach is effective as the audience can think of the clothing in real-life context rather than only through marketing materials.
10. GoPro’s Adventure-Fueled User Content
Social media presence of GoPro volumes be based on user generated content for the most part. People in GoPro’s audience are adventurers, athletes, and thrill-seekers who post beautiful images and videos of people using the product encouraging the rest to follow suit.
11. Challenges De Fitness Gymshark
In this way Gymshark organizes various fitness challenges on Instagram for their fans and motivates them to take part and show the process. The practices increase the activity level of the customers and provide the customers with the healthy and active lifestyle that is in line with the values of the brand.
12. Twitter Elon Musk of Tesla
The promotion of Tesla does not only extend to advertisements but mainly stems from the Twitter activity of Elon Musk, Tesla’s CEO. It doesn’t matter if it’s the announcement of a new car or even an update on one, no thanks to him, Tesla became the talk of the social network without even paying for any commercials.
13. Dove Real Beauty Campaign
In keeping with this positive message of self-worth and body image, Dove’s Real Beauty campaign does not cast models, but uses real women. The brand was able to connect with many people around the world, and even now it manages to develop positive associations with respect to the brand.
14. Designing Challenges by Adobe
More so, Adobe’s social media does not revolve only on product posting but also the use of creative challenges. These types of creativity challenges invite the audience to present their own designs made with Adobe software, thus encouraging creativity and enhancing community.
15. Netflix Memes You Can Relate To
The use of memes in relation to their shows and target audience is the core of Netflix’s social media strategy. Spirited and smart posts help to raise a great deal of interaction with fans and amuse them from one season’s release till the next.
16. Zomato, Quirky Instagram Posts
Zomato is also available on social media and it shares funny content a lot. Whether it is a meme about some hunger issue or a funny picture on food cravins, the posts ensures laugh and interaction from the food lovers.
17. The Sports Marketing of Red Bull
Red Bull has driven itself into a culture which revolves within its brand, extreme sports, and this is highly shown in the content they share on their social media platforms. Red Bull’s social media platform is full of thrilling contents such as broken record stunts videos, and athletes’ backstage activities among many more that energizes their fans.
18. Lush’s #LushCommunity
Lush, which made its name as a brand selling ‘Fresh Cosmetics’ only, has built up a successful community online with the #LushCommunity. Customers participate by uploading their comments, pictures, and reviews to make that community more engaging and in turn ensure that they are loyal to the brand.
19. The Oreo’s Daring Dunk in the Dark Period
On February 3rd 2013, during the bitter National Football League Super Bowl game, Oreo was amongst those that returned to Twitter after the blackout captioned ‘You can still dunk in the dark.’ Such quick witty messaging responding to specific occurrences in real time emphasized the importance of being proactive on social media marketing and turned out to be one of the most advertising activities.
20. Chipotle’s TikTok Challenges
Chipotle also knows how to appeal to its audience and its youth in particular through TikTok challenges. The challenge GuacDance turned out to be one of the advancement of engaging with users through the brand on the application since its inception, which proves the capability of that platform in providing access to a myriad of people.
Conclusion
These 20 instances illustrate the imagination, the tactics, and the strength that lies under the umbrella of social media marketing. For an entrepreneur seeking to grow his or her business or for a student fascinated by the subject matter, these instances come in a lot of beneficial avenues. At TechEunoia International we aim at assisting the businesses in the processes as well as future developments within the online sphere. If you feel you are prepared to elevate your social media marketing strategy to an advanced level, feel free to reach out to us!