6 SEO Mistakes You Need To Stop Right Now:

SEO as a concept focuses on the improvement of the website traffic, the growth of its presence in the world or even country in general, and makes its content searchable. Nevertheless, the digital environment keeps changing for the better and what was once a brilliant strategy may very fast become a burden. If you persist with obsolete methods of attracting search engines today, tomorrow you will only harm your chances of reaching the coveted page of Google. It is obvious that these techniques need to go, as renewal is urgently required in the sphere of SEO.

Let us delve into the core of the matter and consider six harmful SEO practices that need to be quit at once without any delays if you want to save your site’s ratings.

1- First of all – avoid using inappropriate keyword density within articles for the readers, which is more like, too much of a good thing can be bad. Keyword stuffing simply has to do with excessive use of repetitive words, phrases, or even clauses in a single piece in an obvious attempt to beat the search engines or use it in the most unnatural way possible. This is because, while keywords remain without a doubt an important aspect of an SEO strategy, they should rather be applied carefully and in the appropriate manner. In the course of time, search engines have evolved and nowadays, there is a way of differentiating between absolute junk content and original content that simply contains repeating key phrases. Keyword overloading will lead to the reduction of both your article’s appeal, and google’s opinion on your site when excessive keywords are crammed into every conceivable corner of an article’s content. Attention should be aimed at the content of prime importance and the keywords should be placed as naturally as possible so that they do not interfere with the reader in any manner.

2- Next we have the very controversial practice of purchasing hyperlinks, a hack many internet marketers employed to increase their sites’ authority. While backlinks are critical as far as the credibility of your website is concerned, the latest school of thought in the world of SEO maintains that quality is better than infilling quantity. Purchasing backlinks from mediocre or unrelate websites is a waste of time and money and a search engine crawl should raise suspicions. One could expect that the sophisticated Google algorithm would be able to tell the difference between relevant backlinks from valued sites and totally irrelevant and conspicuously bought links. If you are engaged in such activities, you are exposing your website to a manual penalty, with the results being catastrophic to your website’s health. On the contrary, spend this energy in finding partners and building business practices between the websites you want to earn backlinks from. It is easier to obtain high-quality links, but their long-term value justifies the hard work.

3- That goes for another dead horse that could be buried, which is using anchor texts in a very mechanical way. In the infancy years of search engine optimization, there was nearly a dogma that to get a better ranking, one should use anchor texts that matched exactly the keywords one was targeting. Well algorithms like Penguin put a stop to that. Now Google appreciates that there is a limit to how many attempts at creating the same anchor insert an individual making it look quite unrealistic and even manipulative therefore raising concerns of fixing the system. Therefore, one should avoid heavy use of exact match, partial match, and generic anchors. This type of distribution helps create the user interest which is the main aim of the search engines.

4- Equally important, you should stop creating content that is thin and of low quality. Once, many years ago, when SEO was still in its infancy a lot of practitioners believed that quantity beats quality. It was enough to publish dozens of pages that brought no actual value. This, however, is no longer the case as search engines today are more about the satisfaction of the users, and uninformative content can be repulsive. A site filled with low-quality articles will cause high bounce rates to be reported, warning Google that such a site does not deserve a high rank in the search engine result pages. Therefore, make an effort to research and develop rich content that will address the needs of your target audience satisfactorily. This will not only enhance the output of the visitors spent in your site but also increase your rankings in the long run.

5- Another bad practice is the disregard for mobile value. In the present day, we live in a world where the mobile usage is rampant. To leave mobile users out when it comes to providing services is to automatically die of SEO. In this regard, Google’s algorithm gives preference to mobile designed sites and therefore extending services to this group of people will improve one’s ranking greatly. If your target audience is a crying out loud population that uses mobile phones and your web page is either slow in loading or has disorganised content then you are definitely losing out on a big fraction of the audience. Nowadays, where a greater percentage of internet users have smartphones, a bad mobile interface will unfairly affect your overall traffic. Therefore, make sure that aside from meeting Google’s requirements for mobile websites, responsive design and faster loading times are also observed.

6- Finally, it is necessary to abandon the mindset that posits SEO as a one-off thing. SEO is not a set it, and it is not a sit back and relax task; it is a never-ending cycle of enhancement and advancement. The principles of operation change all the time, and thus being a step a head of everybody else requires one to be trend conscious and her strategy flexible. In the unfortunate circumstance that you only advocate for SEO steps once, and let them be, crumbs and dust are what you will be grabbing within a very short time. Keep an eye on your site’s stats, review its content from time to time and do the pertinent changes. It is this engagement in progress that will give you a head start against your competitors.

Conclusion:

There’s an adaptation that calls for an evolution of the SEO strategy that one has been using. Engagement in such outdated tactics as adword spam, purchasing reciprocal links, excess utilization of precise anchors, producing rubbish content, lack of focus on mobile responsiveness, and defining SEO as a one time activity hurt you more than help you. It is high time the so-called modern SEO that seeks to provide a good user experience, quality content and engagement was adopted. Keeping up with SEO practices and changes has become a must for businesses that wish to succeed online. Therefore, stop being counterproductive, keep pace with the current situations and you shall see your website rising in the search engines.