A Customer Relationship Management (CRM) system is software designed to help businesses manage their interactions with current and potential customers. CRMs centralize customer information, streamline communication, and automate sales, marketing, and customer service processes, enabling organizations to improve relationships, enhance customer satisfaction, and boost revenue.

Customer Relationship Management (CRM) System:

Database: Store and manage all customer information in one place, including contact details, communication history, and purchase records.

Customer Segmentation

360-Degree View

Lead Management

Pipeline Management

Sales Forecasting